The collaboration between Apple and Starbucks to bring the music being played in Starbucks to iTunes users on the fly has begun in earnest in Seattle and New York where the sweetness is not only in the whipped cream atop your hot coffee, but also now in your hand with a free iTunes download card handed out at the register.

Selected artists are featured every day and the card entitles the holder to a free downloaded song by that artist. This is a pretty brilliant way to get the Starbucks iTunes collaboration into the minds of the the Starbucks customers.

Additionally many Starbucks are also featuring a large flat panel display which shows the currently playing track and reminding them of the iTunes service.

The seamless nature of the blend of iTunes and lattes is another genius move and I'm looking forward to both my next java and my next tune once the service rolls out to my area of the country.

If you live in New York or Seattle and have personally used the service we'd love to hear your comments on the service. Is it over the top, in your face and obnoxious or is it blended tastefully like your cappuccino?

Labels: free music download, iTunes, Starbucks

This entry was posted by e, on Wednesday, October 10, 2007. You can leave your response.